Using scent for a brand is not simply using a pleasant smell for your store or product. The world’s top brands often use scent branding as part of their marketing strategy. When customers associate a pleasant feeling with a scent and then associate that scent with a particular brand, they are likely to shop at that location more often and buy more there.

Brand scents are often used to create an environment that associates with positive emotions. So scent must be used deliberately, strategically. This requires long-term knowledge and experience, which not all businesses have.

Forêt et feu is proud to have built a team of experts on the use of scents, who can advise on the construction and personalization of scents suitable for products, spaces and customers for all partners.

The main service packages that Forêt et feu provides include:

• Consulting on choosing and using corporate scents: with a collection of 300 scents and continuously expanding, Forêt et feu will choose the right scent for you. nature and strategy of each enterprise. In particular, each scent that has been selected for a customer will be “locked” exclusively, not used for any other brands.
• Developing and implementing corporate scents on demand: with the strength of being a scent mixologist with a team of perfumers trained in the world’s leading perfume labs. Forêt et feu can develop a completely new scent that matches the partner’s brand and product.
• Consulting and creating personalized perfumes: Not only serving business partners, Forêt et feu also offers individual customers a unique personal brand perfume service. With a team of experienced perfumers, Forêt et feu has perfected the process to personalize the scent according to the customer’s taste. In particular, the complete collection will not only include individual fragrances but also develop a full range of products, including space scents and personal care products.