In interior design, it is most important to appeal to all the senses, but we tend to prioritize visual (color, light) and tactile (hard, soft, hot, cold) while ignoring the sense of smell.
However, scent’s ability to reduce stress, enhance focus, enhance memory, and improve mood is very powerful. A Nobel Prize-winning study found that the average person has about 1,000 olfactory genes in their body and can recall about 10,000 different smells. Further research shows that 75% of our daily emotions are affected by smells, while our mood can improve by 40% after smelling a pleasant aroma.
At Forêt et feu, we are always interested, curious and creative to exploit these extraordinary potentials.